Upcoming Campaign Between SASC and Post-Secondary Institutions Addresses Creating Consent Cultures

The Sexual Assault Support Centre of Waterloo Region (SASC) is teaming up with local post-secondary institutions Conestoga College, the University of Waterloo and Wilfrid Laurier University to address sexual violence on campus and in the community in the coming weeks with a new campaign: #Purple4Prevention. 
 
#Purple4Prevention invites students, staff, faculty and the community to take a stance against sexual and gender-based violence and show solidarity by wearing newly designed t-shirts, taking a picture wearing the shirt, and posting it online with awareness and pro-consent messaging.

In addition, campus and community members are encouraged to order a purple t-shirt design of their choice and wear it on November 25, 2021 - the day beginning the annual 16 Days of Activism Against Gender-Based Violence, a global initiative supported by the UN.
 
Wearing these t-shirts shows how many in our communities stand in solidarity on an issue that often feels very solitary and isolating. Wearing these shirts and sharing messages online also creates an opportunity for discussion and learning about our role in creating safer campuses and communities. 
 
"We would like to see our post-secondary campuses and local community participate in our t-shirt campaign, but we also hope #Purple4Prevention goes deeper to start a conversation about the role we all play in ending sexual and gender-based violence. By showing survivors we believe them - and questioning and speaking out against harmful behaviour – we change attitudes and make our schools, workplaces and homes a safer place to be", said Jessica St. Peter, Manager of Public Education at SASC.
 
To participate in #Purple4Prevention, you can order a t-shirt here: kitchenerscreenprint.com. The order deadline is Wednesday, November 17, 2021. Students, staff and faculty from each institution can pick up their t-shirts at designated locations on campus on Thursday, November 25, 2021. In addition, community members can pick up their t-shirts from Kitchener Screen Printing in Kitchener.
  
More about this collaboration:
The Sexual Assault Support Centre of Waterloo Region (SASC) has been supporting survivors and working toward sexual violence prevention in Waterloo Region since 1989. Conestoga's Sexual and Gender-Based Violence Prevention & Response Office, the University of Waterloo's Sexual Violence Prevention & Response Office, and
 
Wilfrid Laurier University's Gendered and Sexual Violence Prevention and Support Office collaborates with SASC to provide support services and violence prevention education on campus.  
 
Jessica St. Peter, Manager of Public Education at SASC, says, "The collaboration with, and financial support of, our post-secondary partners shows such great value. Their support ensures that our Public Education Program has the resources to continually support local campuses and community in working towards a world free of sexual violence and oppression." 
 
More About the 16 Days of Activism
Started in 1991 by the Centre for Women's Global Leadership, the 16 Days of Activism Against Gender-Based Violence begins on November 25 with the International Day of Elimination of Violence Against Women and ends on International Human Rights Day on December 10. 
 
Significantly for Canadians, the 16 Days of Activism includes the National Day of Remembrance and Action on Violence Against Women and Girls on December 6. The National Day of Remembrance and Action on Violence Against Women was established in 1991, marking the day in 1989 when 14 young women were murdered at L'Ecloe Polytechnique de Montreal because they were women and feminists.
 
Many anti-gender-based violence advocates and Indigenous advocates also honour the lives of Missing and Murdered Indigenous Women, Girls, and Two-Spirit People during 16 Days.
 
Quick Facts:
The Student Voices on Sexual Violence Survey, conducted in 2018 with post-secondary students in Ontario, shows that:

• A majority (71 per cent) of students at Canadian post-secondary schools witnessed or experienced unwanted sexual behaviours in a post-secondary setting in 2019.
• 49.6 per cent of students reported at least one experience of sexual harassment in the past academic year.
• Twenty-three per cent of students reported one or more incidences of stalking in the past academic year.
• Seventeen per cent of students reported a sexual assault that happened to them in the past academic year.

 
Additional stats:

• Students reported 41 per cent of all reported incidents of sexual assault in Canada (Statistics Canada, 2017).
• One out of 10 women experienced sexual assault in a post-secondary setting during the previous year (Burczycka, 2020)

For questions or more info about this campaign, please contact:
Jessica St. Peter, Manager of Public Education
Email: [email protected]
​Phone: 519-571-0121 ext. 103

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