ABOUT US         HISTORY      MISSION/VISION/VALUES     MALE ALLYSHIP TRAINING     ATHLETICS ​

History

In 2007, the Sexual Assault Support Centre of Waterloo Region began exploring how to include men in the work of ending sexual violence in our community. 

In January 2008, under the name MARC Project (Men Against Rape Coalition), the first ten men participated in approximately 14 hours of training. Additional training was offered for those who wanted to become volunteers with our agency. The name quickly changed to Male Allies Against Sexual Violence program and in 2016 it was shortened to Male Allies program. The purpose of the program is to provide men with the opportunity to learn how they can work to end sexual violence against women and children with the support and guidance of SASC. 

In 2010, the Astley Family Foundation invested $30,000 into the program. Since then, the Astley Family Foundation has contributed over $300,000 to educate and support boys and men in ending gendered violence in our community. This stable funding also attracted funding from other sources such as Waterloo Region Public Health, Wilfrid Laurier University, Kitchener-Waterloo Community Foundation – George Cluthe Fund and Brenda & Peter Hallman Family Fund, the Barb Elliott fund, Grand River Rotary and F.K. Morrow Foundation. 

In May 2013 we hired a part-time program coordinator. This became a full-time role in September 2015. In January 2017 we added a full-time educator partially funded by a project partnership with the Cambridge YWCA. 

Some highlights of the program include: 

• SASC became the first sexual assault centre in Ontario to host a program focused on fostering male allyship in the work of ending gendered violence.​ 
• In 2011 the program was a finalist for K-W Volunteer Action Centre’s Innovative Involvement Volunteer Impact Award.​ 
• In 2014 SASC began an 8 – 12 week program for Grade 7 and 8 boys (now called the Young Men’s Group).​ 
• In 2016 the program began a partnership with Kawartha Sexual Assault Centre and the Ontario Hockey League to provide mandatory training to all Junior A teams about healthy masculinity and healthy relationships. The Male Allies program created the curriculum and facilitates the training for the Kitchener Rangers and the three U.S. based teams.​ 
• In 2017 the Male Allies program was asked to provide training for all male athletes at Wilfrid Laurier University.​ 
• In 2022 the Male Allies Program was approached by Hockey Canada to provide training to its entire organization - players, coaches, and staff.​ 
• In 2023, the Rangers Reach (Kitchener Rangers Community Fund) awarded our team with a community impact grant to fund the Leading by Example Community Expansion Project.​ 
• In 2025, we expanded our partnership with the Ontario Hockey League to provide provincial coordination of the OHL Onside training.​ 

Testimonial

“I am a huge fan of the work of the Sexual Assault Support Centre and the Male Allies program.  Being connected to this program, I’ve learned more about the challenge of consistently presenting a message of positive masculinity that counters the dominant, violent versions.  Thanks to all who carry this vision forward.  And, for making our community a safer place to live.” – Judah Oudshoorn, Professor, Bachelor of Community & Criminal Justice, Conestoga College / Male Allies volunteer