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Equitable Life of Canada Gives Back with Five-Year Funding Commitment to Sexual Assault Support Centre of Waterloo Region
The Sexual Assault Support Centre of Waterloo Region’s Executive Director, Sara Casselman (left), is presented with a cheque from Equitable Life of Canada staff, Cam Crosbie and Donna Warner.
KITCHENER, Ont — The Sexual Assault Support Centre (SASC) is celebrating a significant funding commitment from Equitable Life of Canada (Equitable); the mutual company is giving back with a $100,000 pledge to the Centre’s Counselling Program, spread out over five years.
SASC’s Executive Director, Sara Casselman, says that the funding comes at a time of urgent need. In recent years, issues like the #MeToo movement and the COVID-19 crisis have caused more and more survivors to reach out for help.
"Over the past few years, demand for our Centre's services has skyrocketed, due to the impact of the #MeToo movement, and now, the added challenge of a global pandemic. At any given time, we have well over 100 people waiting to access our services. Gifts like the one from Equitable help us to live out our promise to all survivors: you are not alone.”
Equitable, a well-established company in Waterloo Region (they celebrated their 100th anniversary in 2020), responded to the community’s increased need for sexual assault support services over the past few years as a sponsor of SASC’s annual fundraising gala. When COVID-19 placed restrictions on in-person events last year, Equitable continued to support the Centre’s virtual fundraising initiatives. As the pandemic continued and SASC faced another year of cancelling in-person events, Equitable committed to increased and longer-term funding, living out the mutual company’s vision of corporate social responsibility.
“We are thrilled to be able to come alongside SASC and help support their mission,” said Rebecca Freiburger, Director, Corporate Communications at Equitable Life of Canada. “The work they’re doing in our community will continue to transform the lives of those affected by sexual assault and provide hope to survivors and their families.”
Casselman says the gift will help create needed change for local survivors.
"Equitable's investment is a wonderful commitment to supporting survivors in our community. This gift will wrap survivors in community care when they need it the most by helping our Centre to grow and sustain our Counselling program. We are so thankful for this meaningful contribution."
About Sexual Assault Support Centre of Waterloo Region
For over 30 years, the Sexual Assault Support Centre of Waterloo Region (SASC) has wrapped survivors of sexual violence in community care. From counselling, court support, practical assistance, advocacy work and more - SASC walks beside survivors through their entire healing journey. Services are free and come without time limits. SASC’s motto to survivors is: “You are not alone.”
For additional information about this release, please contact:
Sara Casselman, Executive Director
Phone: 519-571-0121 ext. 100
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