The Sexual Assault Support Centre of Waterloo Region’s Executive Director, Sara Casselman (left), is presented with a cheque from Equitable Life of Canada staff, Cam Crosbie and Donna Warner.
 
KITCHENER, Ont — The Sexual Assault Support Centre (SASC) is celebrating a significant funding commitment from Equitable Life of Canada (Equitable); the mutual company is giving back with a $100,000 pledge to the Centre’s Counselling Program, spread out over five years.
 
SASC’s Executive Director, Sara Casselman, says that the funding comes at a time of urgent need.  In recent years, issues like the #MeToo movement and the COVID-19 crisis have caused more and more survivors to reach out for help.
 
"Over the past few years, demand for our Centre's services has skyrocketed, due to the impact of the #MeToo movement, and now, the added challenge of a global pandemic. At any given time, we have well over 100 people waiting to access our services. Gifts like the one from Equitable help us to live out our promise to all survivors: you are not alone.”
 
Equitable, a well-established company in Waterloo Region (they celebrated their 100th anniversary in 2020), responded to the community’s increased need for sexual assault support services over the past few years as a sponsor of SASC’s annual fundraising gala. When COVID-19 placed restrictions on in-person events last year, Equitable continued to support the Centre’s virtual fundraising initiatives. As the pandemic continued and SASC faced another year of cancelling in-person events, Equitable committed to increased and longer-term funding, living out the mutual company’s vision of corporate social responsibility.
 
“We are thrilled to be able to come alongside SASC and help support their mission,” said Rebecca Freiburger, Director, Corporate Communications at Equitable Life of Canada. “The work they’re doing in our community will continue to transform the lives of those affected by sexual assault and provide hope to survivors and their families.”
 
Casselman says the gift will help create needed change for local survivors.
 
"Equitable's investment is a wonderful commitment to supporting survivors in our community. This gift will wrap survivors in community care when they need it the most by helping our Centre to grow and sustain our Counselling program. We are so thankful for this meaningful contribution."
 
 
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About Sexual Assault Support Centre of Waterloo Region
For over 30 years, the Sexual Assault Support Centre of Waterloo Region (SASC) has wrapped survivors of sexual violence in community care. From counselling, court support, practical assistance, advocacy work and more - SASC walks beside survivors through their entire healing journey. Services are free and come without time limits. SASC’s motto to survivors is: “You are not alone.”
www.sascwr.org
 
For additional information about this release, please contact:
Sara Casselman, Executive Director
Phone: 519-571-0121 ext. 100
Email: [email protected]

SASC would like to extend our sincere appreciation to United Way Waterloo Region Communities, and to their wonderful donors, for their Forever Fund Grant to our Anti-Human Trafficking Program. This grant of $15,000 enriches our anti-human trafficking program and increases our ability to support youth affected by this issue. Thank you, United Way!
To learn about our Anti-Human Trafficking Program, visit sascwr.org/ahtp
To learn about United Way Waterloo Region Communities, check out: uwaywrc.ca​

This week in Waterloo Region, a 20-year-old woman was convicted of trafficking a 15-year-old girl for sex. In the first 8 months of 2019, 75 cases were being investigated by Waterloo Regional Police. It is widely understood that most cases are never reported. The average age of victims is 12 to 15. Ninety-three percent are female. Accessed through technology and driven by demand and profit, our children and young people are easy targets for traffickers. Human sex trafficking is the sale of humans for sex. It involves deceit, force, coercion and control of a person by threats of emotional, mental and sometimes physical violence for sexual exploitation and forced commercial sex. Awareness is the first step towards action.